岗位描述
在罗氏，我们鼓励每位同事展现真实的自己；我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结，在这里，你将因为做自己而被重视、接纳和尊重，并得到个人的提升和职业的发展。所有的这一切，都是为了更好地预防、阻止和治愈疾病，并确保医疗资源的可及性和可持续性。欢迎加入罗氏，一个重视每种声音的地方。 职位 We are seeking an experienced and strategic Marketing Manager to lead the launch and commercial strategy for Gazyva® (Obinutuzumab) in the Nephrology therapy area. In this role, he/she will be responsible for defining the indication vision, developing actionable marketing strategies, and driving cross-functional execution to maximize market access, brand adoption, and commercial success. Key Responsibilities Indication Strategy & Launch Readiness: Develop and execute comprehensive marketing plans and launch readiness frameworks for Gazyva® in Nephrology, ensuring alignment with global brand strategies and local market dynamics. Market Insights & Segmentation: Analyze market trends, competitive landscapes, customer behaviors, and patient pathways to identify key growth drivers and unmet clinical needs in the renal space. KOL & Stakeholder Engagement: Build and maintain strong professional relationships with key opinion leaders (KOLs), nephrologists, healthcare professionals (HCPs), and medical societies to drive scientific exchange and brand advocacy. Campaign & Content Development: Design and deliver innovative promotional campaigns, multi-channel marketing (MCM) initiatives, and high-impact scientific communications tailored to nephrology HCPs. Cross-Functional Collaboration: Partner closely with Sales, Medical Affairs, Regulatory Affairs, and Market Access teams to align campaign messaging, ensure regulatory compliance, and support optimal market access/reimbursement strategies. Budget & Performance Management: Manage brand marketing budgets efficiently, set key performance indicators (KPIs), and continuously track ROI and sales performance to optimize execution strategies. Qualifications & Requirements Education: Bachelor’s degree or above in Pharmacy, Medicine, Life Sciences, Business, or Marketing (Master’s or MBA preferred) Experience: 5+ years of pharmaceutical marketing experience, with a proven track record in product launch and brand management.Prior experience in Nephrology , Immunology , or specialty care therapeutic areas is highly preferred. Competencies: Strong strategic thinking with proven commercial acumen and analytical capability. Excellent cross-functional leadership, project management, and communication skills.Familiarity with digital marketing tools and multi-channel engagement strategies. Languages: Native fluency in Mandarin and professional proficiency in written and spoken English. 我们是谁 打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学，确保今天和明天的人们，都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗，我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案，对全球的医疗环境带去推动和影响。 让我们一起，构建更健康的未来。 罗氏提供平等的职业发展机会。 现在申请 收藏职位 Job Advanced Widget 子类别 产品生命周期管理 招聘类型 全职 发表日期 08-07-2026 工作类型 未列明 该职位的申请截止时间为上述指定日期的前一天晚上23:59，具体时间以职位所在地的时区为准。 根据您的兴趣定制职位推荐 快速注册 profile icon 4 hours. 推荐职位 查看更多 隐藏部分 查看下一页 查看更多 No recommendations found 类似职位 Marketing Manager - 乳腺肿瘤治疗领域 Location 上海, 中国大陆 职位类别 销售 & 市场