岗位描述
在罗氏，我们鼓励每位同事展现真实的自己；我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结，在这里，你将因为做自己而被重视、接纳和尊重，并得到个人的提升和职业的发展。所有的这一切，都是为了更好地预防、阻止和治愈疾病，并确保医疗资源的可及性和可持续性。欢迎加入罗氏，一个重视每种声音的地方。 职位 Position Summary We are seeking a proactive and execution-oriented Product Manager to join our commercial team for the launch of Gazyva® (Obinutuzumab). In this role, you will be responsible for executing brand tactical plans, creating high-impact educational and marketing materials, and coordinating multi-channel campaigns for HCP engagement. You will collaborate closely with field sales, medical affairs, and external partners to drive brand awareness and adoption across target accounts. Key Responsibilities Tactical Execution: Translate brand strategy into actionable marketing tactics, promotional materials, and regional event plans tailored to nephrology stakeholders. Campaign & Content Creation: Develop compliant promotional content, digital assets, and educational toolkits for sales representatives to drive effective customer interaction. Field Support & Alignment: Work closely with the sales team to gather field feedback, provide regular product training, and ensure message consistency. Event Management: Plan and execute regional academic symposiums, advisory boards, and medical conference participation in alignment with brand objectives. Performance Tracking: Monitor campaign execution metrics, track promotional budget usage, and analyze sales feedback to optimize marketing activities. Qualifications & Experience Bachelor’s degree or above in Life Sciences, Pharmacy, Medicine, or Business. 2–4 years of pharmaceutical product management or strong sales/medical experience in specialty care (Nephrology, Immunology, or Oncology experience preferred). Solid project management, communication, and execution skills. Fluency in Mandarin and professional proficiency in English. 我们是谁 打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学，确保今天和明天的人们，都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗，我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案，对全球的医疗环境带去推动和影响。 让我们一起，构建更健康的未来。 罗氏提供平等的职业发展机会。 现在申请 收藏职位 Job Advanced Widget 子类别 产品生命周期管理 招聘类型 全职 发表日期 08-07-2026 工作类型 未列明 该职位的申请截止时间为上述指定日期的前一天晚上23:59，具体时间以职位所在地的时区为准。 根据您的兴趣定制职位推荐 快速注册 profile icon 4 hours. 推荐职位 查看更多 隐藏部分 查看下一页 查看更多 No recommendations found 类似职位 Marketing Manager_ Immu Location 上海, 中国大陆 职位类别 销售 & 市场