岗位描述
We are seeking a results-driven Regional Marketing Manager to take charge of end-to-end field marketing operations covering Hong Kong and Southeast Asia (SEA) markets, focusing on BFSI and Fintech verticals. This role bridges local market execution, partner ecosystem collaboration, customer success storytelling, and cross-regional teamwork. The ideal candidate should have fluent bilingual communication skills, strong on-the-ground execution capabilities, and solid industry marketing experience in Hong Kong & SEA tech and financial circles. Key Responsibilities 1. BFSI Vertical Field Marketing End-to-end planning, localization, on-site execution, and post-event optimization of all field marketing activities for the BFSI industry across Hong Kong and SEA regions. Cover industry seminars, customer salons, roadshows, industry summits and vertical customized marketing campaigns, aligning with regional business targets and local market characteristics. 2. Fintech Vertical Field Marketing Independently design and implement localized field marketing strategies and activities targeting the Fintech ecosystem in Hong Kong and SEA. Connect with local Fintech institutions, startups and industrial alliances, launch vertical marketing initiatives to enhance brand penetration and market influence in the Fintech track. 3. Partner & Open Source Ecosystem Marketing Support Responsible for cooperation planning, resource coordination, on-site support and follow-up optimization of regional partner events and local open source community activities in Hong Kong and SEA. Build and maintain good cooperative relationships with local channel partners, industrial communities and open-source organizations, empower partner business growth via standardized and localized marketing operations. 4. Customer Success Case Marketing Lead the full-cycle planning, packaging, polishing and promotion of high-quality customer success cases across Hong Kong and SEA BFSI & Fintech industries. Sort out standardized case materials, support regional business promotion, industry display and brand credibility building, and continuously enrich regional marketing content assets. 5. Cross-team & Cross-regional Collaboration Closely cooperate with global headquarters, China headquarters, regional sales, product, solution and brand teams. Align global marketing strategies with local market demands, synchronize project progress, feedback market insights, and ensure efficient landing and iteration of regional marketing projects.