岗位描述
● Responsible for the payment business growth of Singapore as a tourist destination under Alipay+ payment gateway (where the main KPI will be number of active payment users, daily average transactions, total payment value, revenue) ● Develop growth strategies based on in-depth research on global inbound travel market trends, competitor dynamics, and user needs for international travelers, collaborating with stakeholders including global marketing and growth teams, Alipay+ mobile payment partners, key industry merchants, tourism boards, government agencies, and intellectual property (IP) partners. ● Design, execute and evaluate integrated marketing campaigns across online/offline channels and within/outside the app (including user acquisition, activation, retention, and major promotions) to strengthen user awareness of Alipay+ payment availability and deals, so as to drive business growth. ● Collaborate with business development team to identify and manage key merchant accounts across different categories (F&B, attractions, retail, etc.) in the market, in order to win trust, establish joint marketing partnerships and drive their publicity and payment volume.